My Favorite Apps for Curating the Perfect Instagram Feed


I’ve learned over the many years of blogging that curating an Instagram feed to reflect your personality and a certain theme takes a lot of meticulous work and dedication! Achieving consistency is another story, and something I’m still working on these days. While I have my ups and downs, I think I’ve finally found a style that speaks to me. Using certain phone applications has helped make planning and creating consistent content much easier. Since I get so many questions about photography and the tools I use to create my content, I’ll start by sharing which phone apps I use often!

Most of these apps are free and if not, cost just a couple bucks. Familiarizing myself with these has definitely helped me up my Instagram game. For all those wondering – I do not edit most of my photos; my boyfriend is a professional photographer & retoucher, so I usually leave that responsibility to him. However, we do have different editing styles and tastes, so sometimes I’ll tweak the photo a bit to “fit my feed” so to speak. I’m no Photoshop master though, so these editing apps are game changers!


David isn’t a big fan of editing apps because he always prefers editing on the computer, but this one gets his approval. He even uses it when we travel and want to quickly get a photo up. Unfortunately, editing on a computer usually takes more time and effort and isn’t convenient when you just want to post something on-the-go. Some of my favorite tools on Snapseed include “Tune Image,” “Selective,” and “Grainy Film.”

Used “selective” tool to brighten Rolly’s face so you can make out his facial features.
Applied a “grainy film” overlay, reasonably adjusting filter strength & grain amount to give this photo a more film look.

Tune Image – Use this to bring up or tone down the brightness, contrast, saturation, highlight, shadow, warmth, and ambiance. I wish I had a special recipe to share with you guys, but I really just play with the dials until I reach something I like. In my older days, I loved saturation, contrast, and cooler tones a lot. These days I prefer a softer look, but not too muted to the point where there is no color. I’m also no longer afraid of experimenting with warmer tones. I generally prefer brightness over darkness but am always careful about not brightening my skin because… well, that million-dollar tan though. πŸ˜‰

Selective – This tool is useful when there’s a specific part of a photo that’s too dark that you want to brighten. Whenever I take pictures with our pugs, I use this tool to brighten their faces specifically because otherwise they just look like black blobs (lol literally). You can also play around with contrast and saturation, but I personally mostly use this for upping the exposure on a darker part of a photo.

Grainy Film – Lately, I’ve been obsessed with that grainy film look. It’s like what they say – the film is not dead, right? Snapseed surprisingly has a good variety of presets available and I love using the B and X series the most. I don’t have a particular one that I use across all my photos, because depending on the lighting conditions and what kind of photo it is, a certain filter may look better than another. It’s all about experimenting until you come up with something you’re content with. I love that I can adjust the amount of grain and the filter strength on the photo too. For grain, I usually keep it around 10-15 and filter strength at around 50-70 on average.


Ran a VSCO filter over this photo to achieve a light, airy feel. This was shot during the day, so it wasn’t too dark or anything to begin with. But, I also used some of the basic VSCO functions to adjust brightness, highlights, contrast, shadows, and warmth.

This was the first app I ever downloaded for filtering photos. It has similar features to Snapseed where you can tune the image but I prefer to use Snapseed for that. I mainly use VSCO for its filters, if none of the Snapseed filters seem to do it for any given photo. VSCO comes with a fair amount of free presets, and some available for purchase. I’ve done pretty well just using the free ones available. Sometimes if you’re lucky, they’ll have a special where you can download certain presets for free, that usually otherwise cost a few bucks. I pretty much use VSCO interchangeably with Snapseed.


Added dust overlay to give a more retro film look to this iPhone capture.
After making some basic adjustments on Snapseed, I added a final touch of dust on Afterlight.

Unlike Snapseed and VSCO, Afterlight is not a free app, but it is reasonably priced at $2.99. I mostly use this app to add special effects to my photos after editing on Snapseed or VSCO. That “dusty” look has really become popular on Instagram and I like using it on some of my photos, especially landscapes. David doesn’t like me adding this overlay to photos he edits of me because there’s no way to isolate the dust to only hit certain areas of the photo (or at least this is the case for the version I have). So, for photos with me in it, he adds dust in Photoshop where he feels makes sense. Otherwise, this app is great if you’re looking to add that dusty look to your photo on the go.


Now that we have all my favorite editing apps out of the way, let’s talk about my favorite app for planning my Instagram feed! This one is a GAME CHANGER. UNUM is really similar to Planoly which I know many others love to use. However, I like that UNUM is free and easy to navigate. I haven’t had any complaints or a reason to pay monthly for an app just for planning my feed, so I’ve stuck around on the free plan. Long story short, you can pre-upload photos onto what would look like your feed on this app. This way, you can see what your feed would look like ahead of time, and you can move photos around like a puzzle until you find a happy medium. You can even write your captions out in advance, but I use it for feed planning purposes only.

I am on the “free” subscription plan and it has done me pretty well so far. This plan allows users to plan up to 18 photos in advance which is plenty to work with. You have the option to upgrade to get more.

And there you have it — the top 5 apps I can’t live without when it comes to curating the perfect Instagram feed. I was going to go into some more detail about the things I keep in mind when I actually plan my feed on UNUM, but this post is getting a bit long. If you would like to learn more, let me know and I’ll do a follow-up post on that!

Do you use any editing or planning apps? Which ones do you love or hate? I’d love to hear about them πŸ™‚ XO

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44 Responses

    1. I love Photoshop and Lightroom too but I use those on the computer! I find that the functions on the mobile versions aren’t as extensive. Glad you also enjoy UNUM and Snapseed!

  1. I love the dust feature on Afterlight too! And β€œa color story” is another fave πŸ™‚ great shares darling!

  2. I Struggle with this so I really appreciate this info! I will have to try UNUM as it would help tremendously for me to visualize my feed. Thanks so much!

  3. I literally use all of these except for Facetune! Though I mostly use Lightroom to edit my photos now, I still sometimes pop them into Afterlight for the dust effect and I use UNUM for my photography page! These are all great suggestions!

    1. Haha you don’t need Facetune! πŸ˜‰ Your photos lately have all been so on point girl, I also love how they have a consistent theme/feel to them too. Keep up the awesome work!

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